MAM
Hindi GECs prepare for big action in October
MUMBAI: The pecking order of the Hindi general entertainment channel (GEC) genre, which has remained unscathed since the launch of KBC (Kaun Banega Crorepati) on Sony Entertainment Television (Set), is expected to shake up once again after two weeks.
As per TAM data for the week ended 24 September (HSM, C&S, 4+ years), Star Plus continues to lead (289 GRPs) with Set in hot pursuit (270 GRPs). At the same time, the gap between Set and number three player Colors (211 GRPs) has widened to 59 GRPs.
However, the order might change soon as the GECs are either going to launch new shows or are tweaking their programming – some are even doing both.
Colors, for instance, is launching its big-ticket reality show Bigg Boss 5, starting 2 October. The show will this time have two hosts – Salman khan and Sanjay Dutt – to pull audiences. The channel at the same time is axing its non-performing show Mukti Bandhan while Laagi Tujhse Lagan and Na Aana Is Des Laado, two primetime shows, are being pushed to afternoon slots.
Meanwhile, Star Plus’ dance reality show Just Dance is coming to an end on 1 October and will be replaced by the second season of MasterChef India sans Akshay Kumar.
Set is also beefing up its primetime. So far the channel is having a dream run with KBC, which is giving it an average weekly TVR of 5.4. It will launch a romantic drama show, Kuch To Log Kahenge, an adaptation of Pakistani television drama Dhoop Kinare, starting 3 October. Notably, Set’s dependence on non-fiction has dramatically come down and more dailies are getting good eyeballs for the channel. These include Bade Acche Lagte Hain, Crime Petrol and Saas Bina Sasural. With Kuchh Toh…, the channel is expecting a similar response.
Zee TV is aunching a new reality show, Star Ya Rockstar, after the completion of Saregamapa L’il Champs. Zee TV will also be launching a couple of fiction shows in October.
Even Sab, which is hoping to cross 200 GRPs by end of the fiscal, is axing its non-performing show Ammaji ki Gali and replacing it with the male-protagonist show – Don’t Worry Chachu.
At present, Zee TV has settled at number four and closed the week with 176 GRPs, ahead of Sab (123 GRPs). Imagine TV registered 78 GRPs followed by Star one and Sahara One with 39 and 33 GRPs respectively.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
