Brands
Hindalco gets a bold makeover, bets big on engineered solutions
MUMBAI: Hindalco, the metals flagship of the Aditya Birla Group, has rebranded itself with a sharp new identity, shedding its image as a mere materials supplier to become a full-fledged engineered solutions powerhouse. With a fresh logo and a new tagline—’Engineering Better Futures’—the company is making an aggressive play in electric mobility, renewable energy, semiconductors, and high-end electronics.
The rebrand was unveiled by group chairman Kumar Mangalam Birla before an audience of industry leaders, policymakers, and business partners.
“Hindalco is no longer just a metals player—it’s a mini-conglomerate in itself, with 52 plants across 10 countries producing high-quality products that shape the global economy,” said Birla. “We are committing Rs 45,000 crore to aluminium, copper, and specialty alumina businesses to deliver both upstream and next-gen high-precision engineered products. Our new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of industrial progress.”
The new Hindalco logo features a bold, dynamic ‘H’—symbolising forward momentum and innovation. But this isn’t just a cosmetic upgrade. The rebrand signals a shift towards high-performance materials and precision engineering, with a focus on sustainability, circularity, and cutting-edge applications.
Managing director Satish Pai called it a “pivotal moment” for Hindalco as it moves beyond being a metals manufacturer to an innovation-driven solutions provider. “Our investments in advanced materials, circular economy solutions, and state-of-the-art applications will redefine Indian manufacturing. The pillars of our transformation—sustainability, circularity, durability, and precision engineering—will ensure we create a lasting impact for generations,” said Pai.
Hindalco is already shaking up industries with its engineered solutions:
* Auto & EVs: Lighter, more efficient materials for electric vehicles, including battery enclosures that improve safety and extend range.
* Packaging: A leader in aluminium can-body stock, pushing an 80 per cent recycled model for a truly circular economy.
* Energy & storage: Partnering with battery makers to develop aluminium and copper materials for next-gen energy storage solutions.
* Aerospace & defence: Supplying ultra-high-performance alloys for Isro’s Chandrayaan and Mangalyaan missions, while developing specialised defence-grade materials.
And it’s not stopping there. Hindalco is building India’s first e-waste recycling plant at Birla Copper and has launched a 100MW renewable energy project in Odisha that combines wind, solar, and pumped hydro storage for round-the-clock power.
Hindalco has been ranked the world’s most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment for five consecutive years. Its focus on energy-efficient production, waste reduction, and green materials is in lockstep with India’s net-zero ambitions.
“We invite our customers to demand more—not just materials, but co-designed, custom-engineered, next-generation products,” said Birla. “Together, we can power a more sustainable, more advanced, and more impactful future. ”
With its bold rebrand and an arsenal of game-changing solutions, Hindalco is making it clear: the future isn’t just being built—it’s being engineered.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
