Brands
Hindalco gets a bold makeover, bets big on engineered solutions
MUMBAI: Hindalco, the metals flagship of the Aditya Birla Group, has rebranded itself with a sharp new identity, shedding its image as a mere materials supplier to become a full-fledged engineered solutions powerhouse. With a fresh logo and a new tagline—’Engineering Better Futures’—the company is making an aggressive play in electric mobility, renewable energy, semiconductors, and high-end electronics.
The rebrand was unveiled by group chairman Kumar Mangalam Birla before an audience of industry leaders, policymakers, and business partners.
“Hindalco is no longer just a metals player—it’s a mini-conglomerate in itself, with 52 plants across 10 countries producing high-quality products that shape the global economy,” said Birla. “We are committing Rs 45,000 crore to aluminium, copper, and specialty alumina businesses to deliver both upstream and next-gen high-precision engineered products. Our new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of industrial progress.”
The new Hindalco logo features a bold, dynamic ‘H’—symbolising forward momentum and innovation. But this isn’t just a cosmetic upgrade. The rebrand signals a shift towards high-performance materials and precision engineering, with a focus on sustainability, circularity, and cutting-edge applications.
Managing director Satish Pai called it a “pivotal moment” for Hindalco as it moves beyond being a metals manufacturer to an innovation-driven solutions provider. “Our investments in advanced materials, circular economy solutions, and state-of-the-art applications will redefine Indian manufacturing. The pillars of our transformation—sustainability, circularity, durability, and precision engineering—will ensure we create a lasting impact for generations,” said Pai.
Hindalco is already shaking up industries with its engineered solutions:
* Auto & EVs: Lighter, more efficient materials for electric vehicles, including battery enclosures that improve safety and extend range.
* Packaging: A leader in aluminium can-body stock, pushing an 80 per cent recycled model for a truly circular economy.
* Energy & storage: Partnering with battery makers to develop aluminium and copper materials for next-gen energy storage solutions.
* Aerospace & defence: Supplying ultra-high-performance alloys for Isro’s Chandrayaan and Mangalyaan missions, while developing specialised defence-grade materials.
And it’s not stopping there. Hindalco is building India’s first e-waste recycling plant at Birla Copper and has launched a 100MW renewable energy project in Odisha that combines wind, solar, and pumped hydro storage for round-the-clock power.
Hindalco has been ranked the world’s most sustainable aluminium company in the S&P Global Corporate Sustainability Assessment for five consecutive years. Its focus on energy-efficient production, waste reduction, and green materials is in lockstep with India’s net-zero ambitions.
“We invite our customers to demand more—not just materials, but co-designed, custom-engineered, next-generation products,” said Birla. “Together, we can power a more sustainable, more advanced, and more impactful future. ”
With its bold rebrand and an arsenal of game-changing solutions, Hindalco is making it clear: the future isn’t just being built—it’s being engineered.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
