MAM
Himanshu Shekhar named as cluster CEO of GroupM Thailand, Indonesia & Vietnam
Mumbai: Media investment company GroupM has promoted Himanshu Shekhar to the role of cluster CEO of GroupM Thailand, Indonesia and Vietnam. Shekhar became CEO of GroupM Indonesia in 2019, and in October last year, he took on the additional mantle as CEO of GroupM Vietnam. His remit as CEO of GroupM Indonesia and Vietnam has been expanded to include the burgeoning Thailand market.
Additionally, the company has appointed Pathamawan Sathaporn as the CEO of GroupM Thailand. She moves on from Mindshare Thailand’s CEO position where she held various leadership roles for over one and a half decades. Pathamawan assumes the portfolio held by Niklas Stalberg who will be leaving the network after a decade of long-standing service. In this role, she will report to cluster CEO Himanshu Shekhar.
“Both the appointments are with effect from 1 May,” the company said in a statement.
Having spent two decades within the GroupM network, Shekhar rose through the ranks in Mindshare managing the business in volume-heavy India and Indonesia. He was appointed CEO of Mindshare Southeast Asia from 2014 to 2018. During Shekhar’s tenure at Mindshare, the agency in Indonesia bagged gold at ‘Campaign Asia’s Agency of the Year’ for five years running, while Mindshare Southeast Asia also snagged gold for three consecutive years.
“The group’s strategy to cluster Thailand, Indonesia and Vietnam under one unified leadership will strengthen market capabilities and network agility,” said Himanshu Shekhar. “Given the breadth and depth of resources across these three important markets, we will be able to further scale our capabilities and solutions to deliver enhanced value for all our clients and partners. I look forward to building pathways for our talents to flourish in their careers and do great work for our clients. Our chief goal is to make advertising work better for people across Southeast Asia.”
“I am thrilled to partner with an illustrious leader like Pathamawan whose depth of field experience in Thailand will undoubtedly propel us into an even more glorious future,” he further said.
As CEO of GroupM Thailand, Indonesia & Vietnam, Himanshu will report to GroupM Asia Pacific CEO Ashutosh Srivastava, the company stated.
GroupM Thailand CEO Pathamawan Sathaporn commented, “I am honoured to embark on a journey that is both familiar and new – the purple blood running through my veins has now taken on a shade of blue. Growing alongside Mindshare for the past 16 years, I feel privileged to have witnessed the dramatic evolution of the media landscape which sets us up for new adventures daily.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
