MAM
Himalaya Wellness reaches out to thousands of teenagers through pimple campaign
MUMBAI: Zits are popups on a teenager’s face which get him or her all riled up. Riled up enough to lose sleep and shed a river of tears.
To address the knowledge gap about pimples, wellness firm Himalaya Wellness organised its impactful My First Pimple campaign and even successfully wrapped it up.
It reached thousands of young girls in over 125 schools across west Bengal, Bihar, and Uttar Pradesh. The initiative aimed to empower adolescents with knowledge and confidence to navigate puberty-related skin changes, particularly pimples.
The campaign educated participants on the hormonal shifts that cause pimples, emphasising that they are a natural part of growing up. Interactive sessions led by local skincare influencers offered insights into managing skin health, including practical tips and emotional support.
Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan stated, “Pimples are a common experience that shouldn’t undermine a young person’s confidence. With My First Pimple, we normalised these changes and equipped girls with the knowledge to embrace healthy skincare habits.”
Brands
Eternal pumps Rs 450 crore into Blinkit as quick commerce race heats up
Fresh funds fuel Blinkit’s expansion as rivals Zepto and Instamart scale up
MUMBAI: Eternal has infused Rs 450 crore, into its quick commerce subsidiary Blinkit, marking its first capital injection into the company in 2026. The funding comes as competition in India’s fast-growing quick commerce market continues to intensify.
According to media reports, the capital infusion was approved by the board through a rights issue, with 2,799 equity shares allotted at an issue price of Rs 16,07,161 per share. The funds are expected to support Blinkit’s expansion, operational expenses and working capital needs as it scales operations across more cities.
The latest investment follows significant funding support from Eternal in 2025. The company invested Rs 500 crore in January, Rs 1,500 crore in February and Rs 600 crore in November, taking the total infusion last year to Rs 2,600 crore. The continued funding highlights Eternal’s focus on strengthening its quick commerce business.
Blinkit’s operations have grown rapidly alongside these investments. In the December quarter of FY25, the company reported revenue of Rs 1,399 crore, up from Rs 644 crore in the same period a year earlier. Gross order value also rose to Rs 7,798 crore during the quarter, reflecting strong demand for rapid delivery services.
However, profitability remains under pressure as the company continues to expand. Blinkit reported an adjusted ebitda loss of Rs 103 crore in the quarter, compared with a loss of Rs 8 crore in the previous quarter.
The funding comes at a time when competition in the quick commerce segment is increasing. Rival startup Zepto raised $450 million in October last year, while Swiggy raised around Rs 10,000 crore in December to strengthen investments in its quick commerce arm Instamart.
Earlier this year, Blinkit CEO Albinder Dhindsa was elevated to group CEO of Eternal, succeeding Deepinder Goyal, reflecting the growing strategic importance of the quick commerce business within the company.
