Brands
Himalaya hits the streets: bringing cool comfort to Chennai’s sweltering summer
MUMBAI: Chennai’s Marina Beach saw an unusual sight this July: not just sunbathers or cricket matches, but a Himalaya-branded truck booth parked amid the crowd, drawing traffic police, sanitation workers, and commuters seeking relief from the unrelenting Tamil sun.
In a campaign more about care than commerce, Himalaya Wellness took its Aloe Vera Gel Face Wash directly to the streets with mobile Aloe Vera Truck Carts stationed at hotspots across Tamil Nadu. The setup was refreshingly simple—free face washes, a shaded spot, and a brief pause from the city’s heat. For many, it felt like more than a brand activation; it was a moment of genuine respite.
The response was immediate. Traffic constables stopped in for a cool wash, sanitation staff cleansed away the city’s grit, and passersby lingered not just for a product demo but for a rare moment of connection—with themselves, and with a brand showing up when it counted.
“For us, wellness is about how we show up in people’s real lives,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “In Tamil Nadu’s peak summer, our booths became safe, soothing spaces. Whether a constable cooled off or a vendor washed away fatigue, these small moments made a big impact. That’s real connection.”
For Pratheep Kumar, Media Manager at Himalaya and a Chennai native, the idea was born out of empathy. “Anyone who’s lived here knows how relentless the heat is. Marina Beach is where the city comes alive—so it was the perfect place to offer a moment of relief.”
A short film capturing the activation showcases candid reactions—smiles, sighs, and thanks—from those who experienced the booth. The footage doesn’t just spotlight the face wash; it tells a story of care, comfort, and a brand living its purpose one face at a time.
For Himalaya, the Aloe Vera Truck Cart is more than a marketing pop-up. It’s a real-world gesture rooted in the brand’s nature-first legacy—a reminder that sometimes, the most powerful brand moments come in simple, human acts: a cool wash on a hot afternoon, offered with empathy.
To see the spirit in action, watch the campaign video here:
And if you’re braving Chennai’s summer, keep an eye out—you never know when a Himalaya truck might roll by, offering a much-needed pause in the heat.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
