MAM
High Spirit Commercial Ventures elevates Lauv Jaiswal as CMO
MUMBAI: High Spirit Commercial Ventures (Traworld), the backpackers and luggage bags’ company, has elevated Lauv Jaiswal as its chief marketing officer. Jaiswal is an engineer-turned-marketing professional and has been spearheading the company’s marketing initiatives for the last six years, which spread across multiple brands like Priority, Humty Dumty, Hashtag, and Traworld.
He is further going to lead the new brand campaign “The World Is Your Ramp” launched with Bollywood actress Sonam Kapoor Ahuja, who has recently been roped in as brand ambassador for their leading luggage brand ‘Traworld’. The campaign would involve print advertising spread across India with an advertising budget of Rs 15 crore, which includes BTL activities at 3500 MBOs spread across India.
Commenting on the development, High Spirit Commercial Ventures (Traworld) founder and managing director Tushar Jain said, “I am very delighted to elevate Lauv Jaiswal as the chief marketing officer. We are very confident that he will work towards building strong and long-lasting brands for the company and will strengthen our luggage brand Traworld.”
Commenting on the development, Jaiswal said, “I am very excited to build leading luggage brand ‘Traworld’. We have emerged as the fourth largest bags brand in the country in a short span of time. We are on the path of building strong and sizable bags brand in the country.”
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
