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High-end, precision cookware brand Stahl assigns its strategic thinking and creative duties to Centrick
Mumbai: With a sharp focus on craftsmanship, aesthetics, form and functionality, Stahl pioneered the manufacturing of Tri-Ply cookware in India. This focus ensured Stahl was awarded the title of ‘Prestigious Brands of Asia 2021-22’ by Herald Global for its breakthrough products and design.
Stahl, founded in 2013 under the vision and leadership of Rajiv Agarwal and his two sons, is a perfect example of Make In India and taking India to the world. Stahl has plans to move to international locations and expand its D2C business in the coming years and it is for this reason that the brand has awarded its strategic thinking and creative duties to Centrick Marketing Solution LLP.
Centrick partner and chief creative officer Roy Menezes says, “Stahl is different.
If you just hold its products, you will feel the effort gone into making them. From the finish to the ergonomics, its weight, the materials, everything is just something else. At Centrick we believe in strong design principles, aesthetics and experiences to grow brands. That’s why we are excited to partner with Stahl, a brand that shares these same values and principles.”
Stahl director Dhruv Agarwal says, “We are really looking forward to working with Centrick, Roy and the team. We truly believe their thought processes align and we feel they will be great partners to grow the brand. Their current work is fabulous, they are super responsive and energetic. This is the start of a long partnership.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
