MAM
Hide & Seek partners Aircel Chennai Open 2012
MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open 2012 as official partner.
The tennis event, which is India‘s only and South Asia‘s leading ATP World Tour will be held from 2 – 8 January at the SDAT Stadium in Chennai.
Parle Products Group Product Manager Shalin Desai said, “For us, there are several parallels between the ATP event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year.”
A spokesperson from IMG Reliance added, “We are pleased to announce that Parle, the number one biscuit manufacturer in India, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board with India‘s only ATP tournament.”
IMG Reliance operates and organises the Aircel Chennai Open every year.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
