Brands
Hexaware cracks the top Brand Finance 25 most valuable IT brands list
MUMBAI: Hexaware Technologies, the IT services firm that’s been steadily climbing the tech ladder, has officially entered the Top 25 Most Valuable IT Brands globally, as recognised in the Brand Finance IT Services 25 2025 report. Not too shabby for a company that seems to have made AI its new best friend.
With a brand value jump from USD 724 million in 2024 to USD 824 million in 2025—a healthy 14 per cent increase—Hexaware has also seen a staggering 124.5 per cent growth over the past four years. It’s leapt five places to claim the 24th spot, with its Brand Strength Index (BSI) rising from 73.4 to 76.4 and its brand rating now proudly sitting at AA+. Not bad for a year filled with geopolitical hiccups and decision-making disruptions.
The report credits this meteoric rise to Hexaware’s financial stability and enhanced BSI, bolstered by a revamped Brand Strength Framework and solid perception scores in key markets like the US and Europe. Meanwhile, Hexaware’s commitment to branding and innovation continues to drive strong growth, proving that a little self-promotion goes a long way.
At the heart of Hexaware’s success is its “AI-first” strategy, which has revolutionised its services and internal operations. Unlike some companies that merely talk about AI, Hexaware has taken the plunge, ensuring that a whopping 99% of its IT workforce—including the leadership—has undergone extensive AI and generative AI training. If you thought AI was coming for your job, it turns out Hexaware employees are coming for AI first.
CEO and managing director R. Srikrishna called the ranking a testament to Hexaware’s commitment to innovation and customer value. “Our ‘AI-first’ approach hasn’t just changed our services; it has given our clients the tools to thrive in an ever-evolving digital landscape,” he said. “We are immensely proud and excited for the journey ahead.”
Chief marketing officer Nidhi Alexander echoed the sentiment, adding, “Our rise in the rankings reflects the dedication of our team and the trust of our clients. We remain committed to pushing boundaries and delivering transformative value.”
Brand Finance CEO and chairman David Haigh weighed in on the company’s success, attributing it to its relentless focus on innovation, employee engagement, and customer satisfaction. “Hexaware’s ‘AI-first’ strategy solidifies its position as a key player in the sector, using artificial intelligence to drive expansion and deliver cutting-edge solutions globally.”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
