Brands
Hershey India celebrates women on International Women’s Day
Mumbai: The Hershey Company announces its 2024 celebration of International Women’s Day with limited-edition HERSHEY’S Bars celebrating the impact of women and girls. The celebration expands onto digital platforms enabling consumers to recognize Sheroes who inspire them every day and illuminate their achievements; led by dedication of its brand name and packaging. The HerSHE campaign has been brought to life on bars in a new avatar with premium monocarton packaging, while leveraging HERSHEY’S Chocolate legacy.
“At Hershey India, we are excited to recognize the women who are uplifting our communities every day in multiple fields, through the HerSHE campaign again this year.” said The Hershey Company CEO Europe and World Travel Retail Niranjani C. “Using our iconic Hershey’s Bar, our month-long celebration serves as a heartwarming reminder to connect with, honor and express gratitude towards the inspirational women who play an important role in our daily lives – on International Women’s Day and year-round.”, added Hershey India App- Human Resources Anubhati Kumar.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
