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Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch
MUMBAI: Lights, camera, scooter action. Hero Motocorp has given its new Destini 125 a truly blockbuster launch, enlisting master storyteller S.S. Rajamouli to power the campaign with his signature larger-than-life style.
The campaign, built on the idea ‘Hero ka scooter, scooter ka hero’, positions the Destini 125 as the undisputed star of the scooter world. Directed by ad filmmaker Arun Gopalan and conceptualised by Mccann Worldgroup, the film highlights the scooter’s strength, reliability and authenticity while connecting with today’s style-conscious, aspirational riders.
Rajamouli, celebrated for crafting epic narratives and unforgettable heroes, lends cultural weight and cinematic drama to the story. “We imagined the scooter through the scale and spectacle of a Rajamouli vision,” said Mccann Worldgroup India, chairman APAC and CEO & chief creative officer, Prasoon Joshi. “The grandeur isn’t just for show; it mirrors the larger-than-life confidence the scooter gives its riders.”
The Destini 125 backs up the campaign’s heroic claims with first-in-segment features. Think retro chrome styling, a large floorboard for comfort, bigger alloy wheels for stability, best-in-class 59 km/l mileage, advanced auto-cancel winkers, and a slick LED projector headlight with DRL. Together, they blend performance, convenience and flair into one compelling package.
“At Hero Motocorp, our mission is to reflect the evolving aspirations of our customers,” said Hero Motocorp India, head of marketing, Aashish Midha. “With the Destini 125, style meets substance, and our collaboration with Rajamouli ensures it is showcased with the grandeur it deserves.”
With its cinematic storytelling and standout features, the campaign redefines the Hero Destini 125 as not just another scooter but the true hero of its category.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
