Brands
Hero Cycles gets actor Arjun Kapoor as brand ambassador
NEW DELHI: Actor Arjun Kapoor is the new brand ambassador of Hero Cycles which claims to be the largest bicycle manufacturer in the country.
At a press meet, Kapoor also launched the company’s first limited edition ‘Celebrity’ sports cycle named after the actor, labeled ‘AK edition’.
Hero Cycles co-chairman and MD Pankaj Munjal said, “It has been a monumental year for Hero Cycles for both brand and business initiatives. We are ecstatic that youth icon Arjun Kapoor is now associated with us and will represent our brand and its ethos in the public and media. His resilience to stay fit despite all odds makes him an extremely popular among young generation and the transformation of him as a health and fitness conscious person has made him a great role model. We will soon be coming out with our first TV commercial with Arjun Kapoor which will be one of our major initiatives in recent times.”
Kapoor said, “I am extremely proud of this association with the world’s largest cycle brand. Hero Cycles has shown the world that Indian made products can compete with the best in the world. I am happy to be face of the brand because cycling resonates within me like millions of Indians. Hero Cycles has been part of my life since my childhood just like so many other children in India. I feel cycles are not just a means of transport, but can be one of the best ways to keep fit. I strongly feel cycling should also be taken up by all of us as environment conscious citizens. I am sure that even more and more people will take up cycling in days to come.”
Only 3000 units of ‘AK edition’ Hero Sprit RX-1 sports cycles would be available for fans across the country. These cycles will be adorned with Kapoor’s signature and will have exclusive new range of colours to choose from. These cycles would be available through online and select Hero Cycles retail stores across India.
Munjal and Kapoor also unveiled Hero Cycle’s entry into e-commerce space. The company has tied up Sports365.in, one of India’s leading fitness, recreation and sports-related e-commerce portals, sell its entire range of cycles online. This will further expand Hero Cycles’ geographical reach, thereby making it more convenient for buyers.
Munjal said, “We have been closely watching the evolution of our consumers’ behavioral pattern. We decided to make our entire range of cycles available online to make it easier and more convenient for our buyers to pick, compare and choose from our wide range offerings. These cycles will be home delivered to our customers through our existing channels of distribution.”
Through this tie-up Hero Cycles will now be available on leading e-commerce platforms like Flipkart, Snapdeal, Amazon, Paytm, HealthKart, etc.
“We see online with a potential to become one of our major sales channels, not only giving us access to the urban consumers but also allowing deeper penetration in the rural markets,” Munjal added.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
