MAM
Hero Cycles, Cycle Agarbatti and Duracell associate with ‘PK’ for effective marketing
MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster.
Hero Cycles, Cycle Pure Agarbathies, and Duracell batteries have partnered with Rajkumar Hirani’s latest offering ‘PK’ in which these brands will be featured in a seamless manner. Go Fish Entertainment has been instrumental in getting these brands to associate with the movie.
Hero Cycles co-chairman and MD Pankaj Munjal said,” We are excited to be associated with the movie ‘PK’ which is one of the most anticipated movies this year. In the movie, Anushka Sharma’s character uses bicycles from Hero Cycles’ Miss India Jade range. The range has been especially designed to complement the taste of the new age girl and goes well with the character of Anushka in the movie. We look forward to the movie’s upcoming success and hope that our new range of cycles is equally well-received by the customers.”
Cycle Pure Agarbathies MD Arjun Ranga stated, “We take pride in being associated with the year’s most awaited chartbuster movie. With this partnership, we not only intend to build brand saliency, but also aim at connecting with the consumer at a more emotional and serious level”.
He further added, “While brands foresee entertainment as a serious platform to communicate, brand and media managers have been conscious about advertising in multiple platforms and blockbuster movies are looked upon as one of the strong platform for brand recall and reinforcing consumer trust”.
Go Fish Entertainment with more than nine years in the industry has built a strong equity in this domain, which is its forte and has been successful in getting various brands recognition and strategic presence via relevant tie ups with films. Emphasising on how subtly these brands have been affiliated with the movie script, Go Fish Entertainment director Sajay Moolankodan said, “Brand integration with Bollywood has been evolving in its courtship. The crux of this affiliation lies in identifying the right opportunity for placement of products in the movie, taking care that the products are not blatantly placed. A lot of brainstorming and research work goes into making it a perfect fit between the brand and the film. While we figured out that the integration of a prominent incense brand will match a temple worship scene in the movie, Anushka’s character in the script also seemed to be apt forthe attributes of the Miss India Jade Range of Hero Cycles.”
Producer and director, Rajkumar Hirani shared his thought about this association, “It is a pleasure to be associated with Hero cycles, Cycle Agarbathies and Duracell, as it was just the perfect fit for the scenes that we had envisaged in the film. As a result, all parties have derived value from this association without compromising on the viewing experience of the audience.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
