MAM
Hero brand unleashes the ‘Hero Within’ campaign
MUMBAI: Following the launch of the Hero brand after the split with Honda, the two wheeler manufacturer has released a spate of new communications to reiterate the brand‘s proposition that a hero resides within each and every one of us.
In August 2011 Hero released the emotionally stimulating communication and gave the nation the chant of self-belief – Hum mein hai Hero! (HMHH).The latest release has been dialled a step further, creating yet another gripping and exciting communication of epic proportions.
Te HMHH film was all about stoking the passion of everyone – a journey of emotions where all trepidation led to hope and then self belief and in the process created the iconic tagline – Hum mein hai Hero (HMHH). The new exciting communication sees it taking a leap in amplifying this insight in the form of an action packed blockbuster, but in an equally charming and endearing fashion. This film is all about “Unleashing this Hero Within”.
The film portrays the story of a young man who finds action, adventure, romance all in one night as he takes on the challenges that come his way. Even in the face of insurmountable odds, the protagonist (played by Ranbir Kapoor) finds a way out, aided by the premium bikes from Hero‘s stable whilst enjoying every moment of this incredible journey.
The film marks a first as actor Ranbir Kapoor‘s first appearance in a film for Hero, and his first ever performance in the role of an action hero. His epic journey begins with an Xtreme, moves on to an Impulse, then to a Hunk and finally ends gloriously on a Karizma ZMR.
The 2-minute TVC was shot over a period of five days, starting at Mumbai and then moving to Budapest, Hungary. Directed by Ravi Udyawar of RU productions, this film is sure to create a big buzz in the days to come and get etched in the memories of all who see it.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
