Executive Dossier
Henkel India enters hair colorant segment with 2 brands
MUMBAI: Henkel India has announced its entry into the home use hair colorant segment with two new brands: Schwarzkopf Silkience and Schwarzkopf Palette. Silkience, priced at Rs. 399 is a premium brand, while Palette, with a price tag of Rs. 99 is targeted at the masses.
Henkel will be adopting a 360 degree multimedia approach towards the marketing and promotions of the newly launched brands. Says Helkel India MD A Satishkumar, “We will be driving the promotions through television commercials, merchandising, visibility programmes, beauty advisors and also through our online and hotline facilities. Safety, 100 per cent grey coverage and fashion are the three elements that would constitute the USP of the products.”
The company has entrusted creative duties of the new products to two agencies: Mudra and TBWA India. While Mudra will handle the creatives of Silkience, the Palette account is with TBWA. During the product launch, the company also unveiled the new commercials. The Silkience TVC is an international commercial adapted to the Indian scenario.
Satishkumar told indiantelevision.com that the advertising spends of the new products this year would be in the range of Rs 600 million to Rs 700 million.
Schwarzkopf Silkience, available in eight shades – five basic colours and three fashion colours – is positioned as an up-market product. Silkience is available in black, dark brown, burgundy, medium brown, natural brown, wild auburn, violet brown and golden chocolate. Schwarzkopf Palette is available in six shades: natural black, dark brown, medium brown, light brown, dark chestnut and burgundy.
Henkel Spic India Limited (HSIL), incorporated in 1987, is jointly promoted by M/S Henkel KgaA, Germany and M/S Tamilnadu Petroproducts Limited (TPL). Recently HSIL has merged with Henkel India Ltd. The company’s product portfolio includes international brands like Henko, Mr. White, Pril and Fa, besides domestic brands like Margo, Neem Toothpaste, Aramusk, Tuhina and Chek.
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
