MAM
Helo partners with India’s biggest entertainment show ‘Bigg Boss Season 13’
Mumbai: Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show Big Boss Hindi Season 13, hosted by Salman Khan.
As part of this partnership, Helo is offering users exciting opportunities to meet and engage with the contestants of the hit reality show. One lucky Helo user will stand a chance to meet the contestants and feature with them in one of the weekend episodes.
This partnership between Helo and Bigg Boss Hindi Season 13 comes after a series of successful stints with the regional versions of the show in Kannada, Marathi, Telugu, and Tamil. As a part of its Bigg Boss Kannada partnership, Helo launched an in-app engagement campaign, where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್ as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್, Helo users selected tasks for the BBK contestants to perform during the show.
Helo also recently partnered with Bigg Boss Marathi for its second season as its social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.
Mahesh Shetty, Head, Network Sales, Viacom18 said, “With Bigg Boss being our flagship property, it has a huge fan base and our association with Helo will help us expand it further. Our aim has always been to make the show more engaging and entertaining for our viewers so that they also feel a part of the fun-filled journey of the inmates. Through this partnership, we hope to bring our audience closer to the Bigg Boss experience.
“We’re delighted to partner with Bigg Boss again, this time for Bigg Boss Hindi Season 13. Our partnership with Bigg Boss is in line with our mission to constantly connect our users with their favourite content, in the language that they are most comfortable with. Following our previous regional partnerships, which saw unprecedented engagement from Helo users with over 20 billion combined impressions on the app, we are looking forward to reaching greater heights when it comes to engaging our users with Bigg Boss Hindi.” said Chhandita Nambiar, Head of Entertainment, Helo.
Helo users will also get day-to-day updates on all activities at the Bigg Boss house and the show’s contestants, by following the official handle of Voot/Colors on the app. To further engage with the viewers and Helo users, official Bigg Boss fan page of the reality show’s contestants will provide all the latest news and updates from the show. This fan-generated content will be shortlisted and featured on the Bigg Buzz episode. Each week, one fan will win a hamper or referral point from Helo. The show went live on 29th September, airing from Monday to Sunday.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
