MAM
Helios Media wins FoodFood’s ad sales duties
Mumbai: Divya Radhakrishnan‘s Helios Media has won the revenue monetisation services for Sanjeev Kapoor‘s food and lifestyle channel, FoodFood.
The channel‘s decision to partner with Helios Media is based on its assessment of the agency‘s strength and ability, said FoodFood co-founder and director Sanjeev Kapoor.
Radhakrishnan said, “With a dedicated food channel and even the GECs going the food route with primetime reality shows, we know that the food space is just beginning to simmer. With the fresh Chef‘s hat acquired by Helios Media, we are confident of the dishes panning out in the coming year.”
For the record, FoodFood is a joint venture between renowned Chef Sanjeev Kapoor and Malaysia based media conglomerate Astro Media. The channel has just completed two years.
Meanwhile, launched in 2013, Helios Media is a specialty services company for broadcasters with verticals in sales, marketing, content advisory, content syndication, research and traffic management.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
