Brands
Helios Luxe brings Swiss watchmaker Auguste Reymond to India
MUMBAI: Helios Luxe by Titan Company Ltd. is adding a distinctly Swiss accent to India’s luxury watch conversation. The premium watch destination has announced the India debut of Auguste Reymond, an independent Swiss watchmaker with a legacy that stretches back to 1898. The partnership marks the brand’s first official entry into the country and positions Helios Luxe as its exclusive retail home in India.
The move comes as Helios Luxe sharpens its ambitions. The brand is aiming to more than double its market share to 20 per cent and reach a turnover of Rs 2,000 crore over the next three years. With plans to scale up to 100 boutiques across India in five years, Auguste Reymond is set to play a key role in that journey.
For Indian consumers, the launch brings something refreshingly different. Auguste Reymond is known for producing handcrafted, hand assembled and individually numbered mechanical watches, made in limited quantities. This is Swiss watchmaking that favours personality over mass appeal and story over logos.
Leading the India showcase is the Origin Lunar, a striking timepiece inspired by the surface of the moon. It features intricate lunar engraving and a super luminova infused bezel that glows vividly in the dark. Powering the watch is the iconic hand wound Unitas calibre, a nod to traditional mechanical craftsmanship that has stood the test of time.
The broader India collection includes 23 watches across four lines: Origin, Unity, Heritage 1898 and Magellan. Prices for the core range sit between Rs 1.3 lakh and Rs 2.5 lakh, while two statement Origin models are priced at Rs 4.5 lakh and Rs 7.5 lakh.
Titan’s Watches Division vice president and chief sales and marketing officer Rahul Shukla, says Indian buyers are increasingly looking beyond familiarity. “Consumers today want authenticity, craftsmanship and stories that feel personal. Helios Luxe is built for discovery in the accessible luxury space.”
For Auguste Reymond, India represents a milestone market. “We produce in limited quantities with close artisanal attention,” says deputy CEO Sundar Klingenberg. “India has an audience that values heritage, innovation and mechanical watchmaking.”
Even for those who do not follow watches closely, the message is clear. Luxury today is less about status and more about character. And Helios Luxe is betting that India is ready to wear its stories on its wrist.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
