Brands
Helios Luxe brings Swiss watchmaker Auguste Reymond to India
MUMBAI: Helios Luxe by Titan Company Ltd. is adding a distinctly Swiss accent to India’s luxury watch conversation. The premium watch destination has announced the India debut of Auguste Reymond, an independent Swiss watchmaker with a legacy that stretches back to 1898. The partnership marks the brand’s first official entry into the country and positions Helios Luxe as its exclusive retail home in India.
The move comes as Helios Luxe sharpens its ambitions. The brand is aiming to more than double its market share to 20 per cent and reach a turnover of Rs 2,000 crore over the next three years. With plans to scale up to 100 boutiques across India in five years, Auguste Reymond is set to play a key role in that journey.
For Indian consumers, the launch brings something refreshingly different. Auguste Reymond is known for producing handcrafted, hand assembled and individually numbered mechanical watches, made in limited quantities. This is Swiss watchmaking that favours personality over mass appeal and story over logos.
Leading the India showcase is the Origin Lunar, a striking timepiece inspired by the surface of the moon. It features intricate lunar engraving and a super luminova infused bezel that glows vividly in the dark. Powering the watch is the iconic hand wound Unitas calibre, a nod to traditional mechanical craftsmanship that has stood the test of time.
The broader India collection includes 23 watches across four lines: Origin, Unity, Heritage 1898 and Magellan. Prices for the core range sit between Rs 1.3 lakh and Rs 2.5 lakh, while two statement Origin models are priced at Rs 4.5 lakh and Rs 7.5 lakh.
Titan’s Watches Division vice president and chief sales and marketing officer Rahul Shukla, says Indian buyers are increasingly looking beyond familiarity. “Consumers today want authenticity, craftsmanship and stories that feel personal. Helios Luxe is built for discovery in the accessible luxury space.”
For Auguste Reymond, India represents a milestone market. “We produce in limited quantities with close artisanal attention,” says deputy CEO Sundar Klingenberg. “India has an audience that values heritage, innovation and mechanical watchmaking.”
Even for those who do not follow watches closely, the message is clear. Luxury today is less about status and more about character. And Helios Luxe is betting that India is ready to wear its stories on its wrist.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
