MAM
Heineken to receive MipTV 2012 Brand of the Year Award
MUMBAI: The television trade event MipTV which takes place next month in cannes, France has announced that Heineken will receive the 2nd annual MipTV Brand of the Year Award which will be presented in Cannes 2 April 2012.
As part of MipTV‘s Branded Entertainment Programme which runs 2-3 April, sponsored by Ogilvy And Mather, Europe‘s largest brewer Heineken has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. The MipTV Brand of the Year Award will be presented to Heineken Brand senior director, global Cyril Charzat .
Through its new ‘Open Your World‘ strategy in branded entertainment, Heineken® is creating engagement in areas that are at the centre of its core consumers‘ lives.
Branded Content Marketing Association CEO Andrew Canter who is also the head of the Brand of the Year Award selection jury said, “Heineken has demonstrated leadership through compelling engagement in producing various kinds of high-level branded content in areas including Music, Football, Design and Social Media, and in particular through its international Open Your World strategy in branded entertainment.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
