Brands
Heineken chief Dolf van den Brink to step down in May 2026
AMSTERDAM: Heineken NV chief executive and executive board chair Dolf van den Brink will step down on 31 May 2026, bringing to a close a 28-year career at the Dutch brewer and six years at the helm.
From 1 June 2026, van den Brink will remain available to the company in an advisory role for eight months to ensure continuity as Heineken moves into the next phase of its EverGreen strategy.
Van den Brink said the timing was right as the group prepares to execute EverGreen 2030 after completing a period of deep operational and strategic transformation. “Heineken has reached a stage where a leadership transition will best support its long-term ambitions,” he said, adding that he would remain focused on disciplined delivery and a smooth handover.
Chair of the supervisory board Peter Wennink credited van den Brink with steering Heineken through a demanding phase of change while delivering EverGreen 2025 targets in a volatile global environment. He said the launch of EverGreen 2030 had set a clear growth path and that the board had agreed to begin the succession process to secure strong leadership for the execution phase ahead.
The transition signals a shift from strategic reset to delivery, as Heineken looks to sustain growth and sharpen performance across its global beer and beverage portfolio.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
