MAM
Healthy promotion Ekincare elevates Somak Ray as new co-founder
MUMBAI: Looks like Ekincare just gave its leadership a shot in the arm. The corporate health benefits platform has elevated Somak Ray from vice president of operations to co-founder, a move that underscores its ambitions for rapid global expansion. Ray, an NIT Surat and XLRI Jamshedpur graduate, has been with ekincare since 2016 and has been central to the company’s rise. He spearheaded India’s largest cashless COVID-19 vaccination initiative, expanded the provider network to over 50,000 partners nationwide, and rolled out new service lines that diversified revenue streams while bolstering ekincare’s market clout.
“Somak’s experience and consistency have played a big role in shaping Ekincare’s growth story so far,” said Ekincare CEO & co-founder Kiran Kalakuntla. “As we set our sights on expanding globally, his leadership will help us scale faster, serve customers better, and create lasting impact.”
In his new role, Ray will steer operations, strategic partnerships, and growth opportunities across domestic and international markets. For him, the promotion is less about the title and more about the mission. “My focus will be on advancing our mission globally; making preventive and primary healthcare more accessible, technology-enabled, and outcome-driven,” he said.
With nearly a decade of experience in scaling teams, processes, and healthcare logistics across industries, Ray’s elevation signals Ekincare’s intent to fortify its leadership bench and reassure stakeholders of its global playbook.
For a company built on health, ekincare has just prescribed itself the best possible medicine, an insider who knows the pulse of its business and the prescription for its next phase.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
