Brands
Healthy lifestyle on Women’s Day
MUMBAI: A leading Finnish brand Tango has launched a wide range of most accurate and high quality Fitness Trackers “Wellness Motivator” in India.This could be a perfect gift for your women.
Life becomes meaningless without the wonderful women we have in our life. Woman is one who brings cheers and happiness on our faces in various ways, as a mother, sister, daughter or a wife. A woman is defined by tenderness, love, affection and care. Make your women feel special on this International Women’s Day and gift her healthy Lifestyle. This year gift them motivation of health with Tango wellness motivator, the range of European fitness trackers.
The world’s most accurate fitness bands are now available in India. It motivates people to stay fit and achieve a healthy lifestyle. The tracker is CE certified and is the most accurate among the available brands in the market. It provides the 24 hour activity details of step counts, distance travelled, calories burned and sleep hours. The band has a high-resolution and sunlight-readable display. The band gets sync with the app Act2Fit2 at the push of a button which also helps the user to post the activity data on social networking sites.
And to make your life more hassle free, you don’t need to charge the band for upto 3-4 weeks once completely charged. The wear and water resistant feature allows the person to use the band 24*7. The range of its vibrant colors will make you fall in love with it.
On the occasion of International Women day, the fitness band is available at major e-commerce sites like Amazon, Flipkart and Tangoworld.in.
Campaign: Women’s day special – Tango has launched an innovative campaign for women in which they just need to write their fitness funda/mantra creatively in exact 8 words #Act2fitwomen #Tangofit #stayfit #liveyoung #Gotango #Liveyoung #live the tangolife and post it on Tango’s Facebook Page and the best 8 mantras will get the Tango wellness motivator at just INR 8 which has a market cost of INR 4990.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
