Ad Campaigns
HealthOK teams up with Bikanervala
Mumbai: HealthOK, a 100% vegetarian multivitamin tablet from the house of Mankind Pharma, has joined hands with Bikanervala, (Multinational Indian Restaurant & Sweets Chain) to champion the health and wellness of vegetarians. With the collaboration, HealthOK tablets aspires to reinforce its positioning as a 100% vegetarian multivitamin brand.
Vegetarians generally have limited options, which at times, makes it challenging for them to meet the required nutrients of the body. To address the problem, the brand came up with a campaign video that relates between HealthOK and Bikanervala. Through the video, the brand worked towards creating awareness around the 100% vegetarian health supplement HealthOK provides. Just like Bikanervala is recognized as a 100% vegetarian Food Brand, in a similar way, consumers can rely on HealthOK for vegetarian multivitamins.
Speaking about the collaboration, Mankind Pharma associate VP, sales & marketing head Joy Chatterjee said, “As per various studies, 39 per cent Indians are vegetarians & they are at higher risk of vitamin deficiency*. We aim to amplify the brand’s ‘24 Hour Active Energy’ campaign & spread awareness that our HealthOK tablets are 100% vegetarian tablet, exclusively sourced from vegetarian ingredients.
Partnering with Bikanervala is a strategic decision as both brands are vegetarian. With HealthOK, we are making it easy for people to stick to their vegetarian diets while receiving all the nutrients they need. This collaboration shows our commitment to help vegetarians adhere to their chosen healthy lifestyle .”
Commenting on the same, Bikanervala Pvt. Ltd GM marketing Sangeeta Goel, said, “We at Bikanervala are excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK’s mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
