Brands
Healthok pops up with Haldiram’s for a pure veg twist this Navratri
MUMBAI: When Navratri calls for nine days of purity, Healthok and Haldiram’s are serving a dose of devotion with a side of wellness. Mankind’s Healthok, India’s pure vegetarian multivitamin brand, has teamed up with Haldiram’s Nagpur to champion health for vegetarians during the festive season.
The campaign rolling out across 76 Haldiram’s outlets in Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh reminds devotees that just as they trust Haldiram’s for pure veg delicacies, they can count on Healthok for vegetarian nutrition. Adding to the flavour, a co-branded digital video is running on YouTube and Instagram, while Healthok tablets and gummies are now stocked at participating Haldiram’s stores.
“Navratri is when millions turn to pure vegetarian living. We want them to approach Healthok with the same trust they have in Haldiram’s,” said Mankind Consumer Products vice president for sales and marketing head Joy Chatterjee. He added that the tie-up amplifies the brand’s “24 Hour Active Energy” promise and cements its vegetarian-first positioning.
Haldiram director Neeraj Agrawal echoed the sentiment: “Our dedication to high-quality vegetarian food aligns perfectly with Healthok’s mission. Together, we make it easier for vegetarians to lead a healthier life.”
From temple visits to thali feasts, Navratri is a season where tradition meets lifestyle choices. With this collaboration, two household names are making sure that while plates stay pure, energy levels stay powered because devotion deserves a healthy boost.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
