Brands
HealthifyMe launches studio-quality home workouts with leading trainers from across the world
MUMBAI: HealthifyMe, India’s leading AI-led health and fitness app today announced the launch of HealthifyStudio – both in app and on HealthifyStudio.com. The platform brings together leading national and international trainers to offer live, interactive workout experience to people in the safety and comfort of their homes. With the country under an extended lockdown, and consumer hesitation in visiting gyms and public places, HealthifyStudio will enable users to experience immersive studio-style workouts digitally, from the safety and comfort of their homes.
The platform offers a wide variety of workout genres, including strength and conditioning, dance fitness, ashtanga yoga and zumba. Some of the leading global trainers on the platform are from Southeast Asia, UK and Europe besides India. To replicate a fitness studio environment and ensure meaningful interactions between the coach and all the participants, each session is limited to a maximum of 30 participants.
Users can also opt for a variety of workout regimes, some of which are dedicated to the management of lifestyle conditions like obesity and hypertension and others that are focused on rehab. HealthifyStudio also has offerings for the entire family with special sessions for children, senior citizens besides live healthy cooking sessions. The sessions conducted on HealthifyStudio will not require any equipment as they have been designed keeping in mind the home setup.
“HealthifyStudio’s value proposition is limited admissions per session and the personal feedback that a customer receives from his/her coach during the workout. As pioneers of the remote coaching phenomenon in India, we want to give our users an elevated experience of being able to work out live with top coaches and like-minded people from the safety & convenience of their homes at an affordable price. We also intend to provide employment opportunities to trainers during these times and have already hired nearly 100 coaches in April and May and intend to hire another 100 in June”, said HealthifyMe founder and CEO Tushar Vashishth.
The introductory price for HealthifyStudio starts at Rs. 3000 for 20 sessions in a month and goes up to Rs. 12,500 for 360 sessions per year. The company has also launched an introductory offer on their website that allows anyone with an active gym or fitness membership to join HealthifyStudio for 7 top-quality classes for just Re. 1.
Rise of inactivity amongst Indians during the lockdown
As per data by HealthifyMe, basis its userbase of 17 million people, the months of March, April and May, when the country was under lockdown, have seen the inactivity levels rise sharply among Indians. While in February, before the lockdown, 52% of Indian women and 44% of Indian men were inactive (burnt less than 50% of their calorie budget), the inactivity levels rose to their peak in the month of April with close to 70% women and 65% men being inactive. The situation has improved slightly in the month of May, yet there exists a yawning gap between the pre-lockdown activity levels and now. This can be largely attributed to unavailability of gyms and consumer hesitation to visit public places due to fear of contracting infections. With HealthifyStudio, HealthifyMe aims to help people work out from the comfort and safety of their homes and improve their activity levels.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
