MAM
HealthAssure acquires FitMeIn to become India’s first holistic healthcare platform
MUMBAI: HealthAssure, health-tech primary care services platform with a 25 per cent of market share in the country, has acquired FitMeIn, an on-demand fitness subscription service delivered through a technology-enabled network of 2500+ fitness centers and coaches. The acquisition will enable HealthAssure to address the comprehensive healthcare needs of its customer from wellness, preventive and insurance care services that the primary healthcare aggregator is known for. With this transaction, HealthAssure aims to serve the healthcare needs of more than 5 million individuals in the country from fitness solutions to primary care by the year-end of 2020.
HealthAssure is a pioneer in the primary healthcare space that provides the entire spectrum of primary care experience for an individual across 1,300 cities from diagnostics, pathology, consultation, pharmacy, etc. Founded in 2011, HealthAssure provides access to its platform to almost all Insurers in the market and many large Corporates viz. Max Bupa, Cigna, Aditya Birla Health, Loreal, Deloitte, Deutsche Bank, etc. Recently it has launched the first of its kind OPD insurance products for the B2C segment.
FitMeIn is a wellness ecosystem that provides convenient access to a network of 2500+ fitness centres, fitness coaches, nutritionists & mental health practitioners across tier 1 & tier 2 cities. The startup, through a mobile and web platform, allows users to access its network in exchange for FitCoins (credits for the on-demand services on the App) across 20 cities in India. The wellness-focused start-up has served over 5,00,000 individuals since its inception and will look to double up that number after joining hands with HealthAssure. With this acquisition, HealthAssure aims to integrate the offerings of both the brands under a single umbrella thereby extending their services from primary care to include preventive care through fitness and lifestyle choices.
MAM
Sameer Nair steps down as CEO of Applause Entertainment
Veteran media executive exits after a decade at the Aditya Birla Group-backed studio.
MUMBAI: After a decade of calling the shots, Sameer Nair is taking a bow from Applause Entertainment. The veteran industry leader and CEO of the prominent content studio is stepping down from his role, according to sources familiar with the development. This marks a significant leadership transition at one of India’s key players in the television and digital content space.
Applause Entertainment, part of the Aditya Birla Group, has built a strong reputation under Nair’s leadership for its high-quality adaptations of international formats and a slate of original series across OTT platforms. Nair, who joined the company a decade ago, was instrumental in shaping its growth and positioning it as a notable force in India’s evolving streaming landscape.
Prior to Applause, he held senior roles at major media organisations, including Star India, where he played a pivotal part in the launch of the iconic show Kaun Banega Crorepati in 2000. He also worked with Balaji Telefilms and NDTV Imagine.
It remains unclear who will succeed Nair or what his next professional move will be. Queries sent to Nair did not receive a response, and Applause Entertainment declined to comment on the matter.
His exit comes at a time when the Indian content ecosystem is undergoing rapid changes, with streaming platforms recalibrating investments, focusing on profitability, and adjusting content strategies amid shifting viewer preferences and increasing competition.
Industry insiders suggest the transition could signal a strategic reset for Applause as it navigates the next phase of growth.
In the fast-paced world of Indian entertainment, where hits can fade as quickly as they rise, Sameer Nair has enjoyed a remarkably steady and influential run. As he steps off the stage at Applause, the spotlight now turns to what comes next for both the executive and the studio he helped build.
