MAM
HealthAssure acquires FitMeIn to become India’s first holistic healthcare platform
MUMBAI: HealthAssure, health-tech primary care services platform with a 25 per cent of market share in the country, has acquired FitMeIn, an on-demand fitness subscription service delivered through a technology-enabled network of 2500+ fitness centers and coaches. The acquisition will enable HealthAssure to address the comprehensive healthcare needs of its customer from wellness, preventive and insurance care services that the primary healthcare aggregator is known for. With this transaction, HealthAssure aims to serve the healthcare needs of more than 5 million individuals in the country from fitness solutions to primary care by the year-end of 2020.
HealthAssure is a pioneer in the primary healthcare space that provides the entire spectrum of primary care experience for an individual across 1,300 cities from diagnostics, pathology, consultation, pharmacy, etc. Founded in 2011, HealthAssure provides access to its platform to almost all Insurers in the market and many large Corporates viz. Max Bupa, Cigna, Aditya Birla Health, Loreal, Deloitte, Deutsche Bank, etc. Recently it has launched the first of its kind OPD insurance products for the B2C segment.
FitMeIn is a wellness ecosystem that provides convenient access to a network of 2500+ fitness centres, fitness coaches, nutritionists & mental health practitioners across tier 1 & tier 2 cities. The startup, through a mobile and web platform, allows users to access its network in exchange for FitCoins (credits for the on-demand services on the App) across 20 cities in India. The wellness-focused start-up has served over 5,00,000 individuals since its inception and will look to double up that number after joining hands with HealthAssure. With this acquisition, HealthAssure aims to integrate the offerings of both the brands under a single umbrella thereby extending their services from primary care to include preventive care through fitness and lifestyle choices.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
