Ad Campaigns
HDFC SKY launches its campaign #GettingReadyWithMeForTheWorld for women
Mumbai: HDFC SKY, a leading financial and investment institution, proudly announces the launch of their “GRWM” campaign, #GettingReadyWithMeForTheWorld for women. This campaign aims to celebrate the strength, resilience, and achievements of women worldwide while empowering them on their investment journey.
In a world where women play diverse roles, from leading nations’ economies to being the backbone of their families, HDFC SKY recognizes the inherent power and potential within every woman. With GRWM, HDFC SKY aims to create a platform where women can come together as ‘HER’oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively.
Speaking on the campaign, HDFC Securities CMO & EVP Puneeth Bekal said, “In the midst of an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women’s financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders.”
To keep the momentum high even post women’s day as they believe empowerment happens over time and not on one special day, HDFC SKY’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future. From insights shared by industry leaders to practical advice on investment strategies, HDFC SKY endeavors to make the investment journey smoother and more accessible for women everywhere.
The campaign film can be viewed on HDFC SKY’s official website and social media platforms including YouTube, Instagram etc.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
