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HDFC Securities gives social media mandate to Puretech Digital
Mumbai: Looking to leverage the opportunities in Indian capital markets, brokerage firm HDFC Securities is betting big on digital. To that end, the company has onboarded Mumbai-based digital marketing firm, Puretech Digital, to manage its content and social media mandate.
HDFC Securities will work closely with the agency to create compelling investor awareness campaigns across multiple digital platforms. Puretech will create and manage a wide variety and format of content across its various social media platforms. A large part of this content strategy will pivot around video and vernacular.
The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians than ever before are investing in financial assets. With 2021 turning out to be a great year for the Indian capital markets, the secondary market indices are frequently testing new highs, while the primary market is buzzing with unprecedented interest in IPOs. First-time investors are flocking in large numbers to invest in the stock markets and brokerages are opening demat and trading accounts at a rate never seen before, said the statement.
The number of demat accounts in the country has increased sharply since the start of FY20, from Rs four crore to about Rs seven crore. The boom in equities, along with the COVID-19 lockdown, has incentivised people to learn about the stock market, it added.
“The rise in interest in the stock market presents an opportunity for and puts the responsibility on the financial-services industry to educate investors, especially as more youngsters try to navigate the world of equities in the hopes of achieving their financial goals,” said HDFC Securities CMO & CDO Gagan Singla, adding that social media, video and vernacular are great ways to reach both first-time and seasoned investors. “We are working with Puretech Digital on optimising and driving excellence throughout a customer’s financial decision journey while assisting them to leverage from our more than two decades of capital markets expertise and experience. We are sure that our leadership in research translating into digital content will provide ease of stock market picking for our customers and a wider audience,” Singla added.
Puretech Digital will drive the execution of this ambition, led by its team of growth marketing professionals, content creators, and digital marketers.
“Digital platforms offer an incredible opportunity to create greater investor awareness through knowledge-based content,” said Quantent president and Puretech Digital CEO & MD Prashant Deorah. “Puretech and HDFC Securities are working collaboratively to drive better outcomes across the marketing funnel, be it through content, search, or social media. “
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
