Brands
HDFC Securities busts fraudsters with flair
MUMBAI: HDFC Securities has launched Kya Aap Taiyyar Ho?, a nationwide fraud awareness drive that brings Bollywood storytelling to the world of financial security. The campaign, part of the company’s Knowyourmoney initiative, uses humour, drama, and realism to show how easily scams can slip into everyday life, and how awareness can be the ultimate defence.
Directed by award-winning filmmaker Nitesh Tiwari of Dangal and Chhichhore fame, the campaign stars Manoj Pahwa, Bhuvan Arora, and Sapna Sand as part of a quirky ‘Fraudster Family’ that hilariously exposes modern investment scams. Through engaging short films, the series demystifies online trickery and emotional manipulation that have cost countless families their savings.
“When you see people lose their hard-earned money, you realise awareness isn’t optional, it’s essential,” said Tiwari. “This campaign empowers every investor to stay informed and protect what they’ve built.”
With a mission to make financial literacy entertaining and accessible, HDFC Securities has turned Knowyourmoney into one of India’s largest hybrid awareness programmes, reaching over 1.1 crore people weekly through videos, podcasts, community sessions, and gamified learning in 13 languages.
HDFC Securities EVP & CMO Puneeth Bekal noted, “Fraud has evolved in scale and sophistication, and the only sustainable defence is awareness. Kya Aap Taiyyar Ho? gives people the tools to make informed decisions and safeguard their money.”
The campaign’s creative offshoots, from a comic strip series called Bear and Bull to interactive games like Investment Heist and a forthcoming Fraudster’s Dossier, make money matters feel less intimidating and more engaging. It even celebrates citizens who have successfully spotted and stopped scams, proving that financial vigilance can be learned.
By combining cinema, community, and conversation, HDFC Securities isn’t just teaching people how to protect their money, it’s turning awareness into a movement. After all, when it comes to scams, prevention is the smartest investment of all.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
