MAM
HDFC securities appoints Puneeth Bekal as CMO
Mumbai: Leading investment services provider HDFC securities has announced the appointment of Puneeth Bekal for the position of chief marketing officer (CMO) and executive vice president. Bekal will be heading the marketing department, and HDFC Sky – their flat pricing equity broking app launched in September 2023.
Puneeth has over 19 years of experience in brands and marketing, with key expertise in brand strategy, marketing strategy, and digital marketing across industries and verticals. He was recently awarded as the 100 Most Influential Marketers by Business World and authored the prestigious Business World Marketing White Book. Before joining HSL, Puneeth worked for organizations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres. He holds a marketing degree from IIM-Calcutta. In his career spanning nearly two decades, he has worked in over 42 cities across India and 7 countries, giving him a deep understanding of India’s diverse culture and sense of global interconnectedness.
Speaking on his appointment, HDFC securities chief marketing officer and executive vice president Puneeth Bekal said, “I am thrilled to embark on this journey with HDFC Securities, driving towards our shared vision of becoming the preeminent ally for financial investors. In a rapidly evolving landscape, we recognise the transformative power of cutting-edge technologies, and my commitment is to leverage these tools to unlock their full potential. The surge in over 10 crore new demat account openings in India since the pandemic, predominantly fueled by a wave of young and tech-savvy investors, underscores the dynamic shift in the financial landscape.
As the newly appointed CMO at HDFC Securities and HDFC Sky, my immediate focus is to propel our digital capabilities to new heights, with a specific emphasis on HDFC Sky. This strategic initiative aims to position HDFC Sky as the undisputed investment platform of choice for the vibrant community of young and millennial investors across the nation. Through innovation, personalised experiences, and a commitment to trust, we aspire to redefine the landscape of financial services and solidify our standing as the go-to destination for the next generation of investors.”
HDFC Securities MD & CEO Dhiraj Relli said, “Puneeth will be instrumental in crafting a new age, digital-first marketing ecosystem to lead HDFC Securities to stand out in the fragmented and evolving broking and distribution space in India. Puneeth’s enthusiasm and expertise will play a key role in the entire spectrum of HSL’s offerings ranging from our flat pricing offering – HDFC Sky to Investment advisory services.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
