Ad Campaigns
HDFC Mutual Fund to promote financial awareness through street plays
Mumbai: This World Investor Week (9 to 15 October 2023) HDFC Mutual Fund is pleased to present Nukkad Natak – a captivating street play to be held across the length and breadth of India, to drive home the importance of creating wealth by moving cash savings into more efficient investment vehicles. This investor education & awareness initiative is part of the highly successful #BarniSeAzadi campaign, launched on 15 August 2021 to financially empower Indian households and encourage healthy investing habits. The initiative is particularly targeting women across all strata of society.
Against the backdrop of India completing 76 years of Independence in August 2023, we will be conducting 76 events of Nukkad Natak across 6 cities during the World Investor Week (9th Oct to 15 Oct 2023)
This captivating street play will deliver thought-provoking performances across 6 cities viz Mumbai, Delhi, Lucknow, Kolkata, Ahmedabad, and Bangalore. The Nukkad Natak aims to empower people with essential knowledge about investment options like Mutual Funds, which could help them grow their wealth over the long-term.
HDFC AMC MD & CEO Navneet Munot stated, “As we strive to build a nation of endless possibilities in our Amrit Kaal, we want to raise the bar on what is being done today to encourage wealth creation for every Indian. Over the last two years, our mega investor education & awareness initiative, #BarniSeAzadi has touched the lives of countless households. The campaign has a specific focus on women across all strata of society. This year, on the occasion of World Investor Week, we are proud to present our highly impactful and relatable Nukkad Natak series across the country as we strive to continue empowering the masses.”
The #BarniSeAzadi campaign has been instrumental in transforming how people look at investing. Through this initiative, we urged the audience to free their money from traditional savings methods and invest them productively in investment vehicles like Mutual Funds (MFs), to give their hard-earned money a chance to grow. Ahead of World Investor Week, through Nukkad Natak, we aim to deliver this message even more impactfully and continue this mission of financial empowerment of masses.
To be part of this unique initiative and witness the performances, stay tuned to HDFC Mutual Fund’s social media channels for updates on upcoming events.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
