MAM
HDFC Life targets youth in latest Comic-Con promotion
MUMBAI: HDFC Life has partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their parents. Dentsu Webchutney, the brand’s digital agency had been contemplating for a while on how to make the product more consumable and approachable for young India and devised a concept to design comic strips that would answer the basics of insurance.
In an effort that started as a mere social campaign, was then extended by partnering with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category. Captain Life, the Super Hero to all other Super Heroes was HDFC Life’s mascot. His core purpose is to be the guardian of all Super Heroes and protect them against the uncertainties of the future.
While stating that the general misconception among millennials is that insurance is their parent’s domain of financial planning, HDFC Life SVP of e-commerce and digital marketing, analytics and business insights Vishal Subharwal mentions that this couldn’t be further from the truth because life and health insurance covers are absolutely essential for any starter financial plan, especially for the youth. “To break that mould of thinking we headed over to Comic-Con Bengaluru to introduce the man with the plan; Captain Life. He was the only superhero at the venue with the power to secure a superhero’s loved ones. Through fun comic strips and activities with our very own Cosplay character, we took on this stereotype head-on,” he adds.
Dentsu Webchutney Mumbai EVP and branch Head Nishi Kant says, “The young and dynamic team at Dentsu Webchutney was determined to make this association a success and within a matter of days turned around a well-integrated offline and online campaign that was truly unconventional in many ways. Not just did they plan and manage the offline event, live amplification on digital with a cohesive sustenance plan was also implemented. This activity resulted in a rise in engagement on the brand’s social presence and conclusively positioned HDFC Life as a brand that is truly driven to change tide of the category.”
Brands
Jubilant FoodWorks to exit Dunkin’ India franchise as pact ends in 2026
Company opts not to renew long-running deal, plans phased wind-down of brand
MUMBAI: Jubilant FoodWorks Limited has decided not to renew its franchise agreement for Dunkin’ in India, marking the end of a 15-year run for the American coffee and baked goods chain in the country under its stewardship.
The decision was approved by the company’s board at a meeting held on Monday and formally disclosed to BSE Limited and the National Stock Exchange of India Limited. The current development agreement, signed in February 2011, is set to expire on December 31, 2026.
Rather than extending the pact, Jubilant FoodWorks will take a measured, phased approach to its Dunkin’ operations. This includes evaluating options such as scaling down certain outlets, exiting select locations, or transferring assets and franchise rights, all in consultation with the brand’s global owners and in line with contractual and regulatory requirements.
The move follows what the company described as a broader strategic review of its portfolio. Despite Dunkin’s presence in India, the brand has remained a relatively small contributor to Jubilant’s overall business. In the financial year 2024-25, Dunkin’ accounted for just 0.61 percent of the company’s revenue and reported a loss at the profit level.
Importantly, the company has clarified that the decision will not materially impact its financial or operational performance, signalling that its core growth engines remain firmly intact.
Jubilant FoodWorks Limited company secretary and compliance officer Mona Aggarwal, in the regulatory filing, indicated that the transition would be handled in an orderly manner, ensuring compliance with all agreements and minimising disruption.
Jubilant FoodWorks, best known for operating Domino’s Pizza in India, appears to be sharpening its focus on stronger-performing brands while quietly winding down less impactful ventures. As Dunkin’ prepares to fade from its portfolio, the company seems intent on keeping its menu of growth opportunities both lean and well-risen.
