Brands
HDFC ERGO’s launches unique on-ground activation
MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.
This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back to his seat enjoying the movie with other audience.
Storyboard:
On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host. He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.
HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.
The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.
Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”
Brands
Sealed with a Kiss Nykaa Posts Love at Palladium
Pink pop up at Phoenix Palladium runs 6 to 15 February 2026.
MUMBAI: Love is in the mail and this time it comes with lipstick. This Valentine’s season, Nykaa is swapping checkout counters for letter counters with the launch of its Nykaa Love Post Office, an immersive pop up at Phoenix Palladium Mall. Running from 6 February to 15 February 2026, the activation turns beauty shopping into something closer to a handwritten confession.
Set up opposite Uniqlo and next to PVR, the space trades bills for blush and parcels for poetry. Designed in soft pinks and Nykaa’s signature hues, the booth resembles a whimsical post office where shoppers can pen old school Valentine’s notes and drop them into a statement pink letter box at the centre of the installation.
From there, the brand plays cupid. The handwritten notes are paired with carefully chosen beauty gifts, transforming a routine purchase into a rom com style surprise.
The idea leans into the sentiment that Valentine’s Day is not reserved for couples alone. Visitors can write to a boyfriend or girlfriend, but also to a sibling, a best friend or a mother. A lipstick for your bestie, a glow kit for your partner or a self love treat for yourself all fit within the same pink envelope.
The pop up doubles up as a discovery playground, bringing together brands such as Nykaa Cosmetics, Nykaa Wanderlust, Kay Beauty, Dot and Key, Charlotte Tilbury, Supergoop, Sol De Janeiro, Tom Ford, Mac, e.l.f., YSL Beauty, Clinique, Laneige, Pixi and Wishcare. With heart motifs, dreamy décor and Instagram ready corners, the activation is as much about the picture as the purchase.
To sweeten the deal, Nykaa is offering Valentine’s exclusive Buy More Get More promotions, stacked discounts on existing deals and complimentary gifts on select purchases, nudging shoppers to indulge a little further.
Anchored in the theme This Valentine’s Day, Nykaa delivers love, the Love Post Office blends retail and ritual in a way that feels deliberately nostalgic. In a season dominated by instant messages and last minute deliveries, the brand is betting on the charm of pen, paper and a perfectly chosen beauty box.
For mall goers between 6 and 15 February 2026, the message is simple. Slow down, scribble something sweet and let love be posted the old fashioned way, with a little help from a pink letter box.
