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HDFC ERGO appoints BBH India as its creative agency
Mumbai: HDFC ERGO General Insurance, India’s leading private sector general insurance company, has roped in BBH India as its agency on record (AOR) for creative developments in a multi-agency pitch. As a part of this partnership, BBH India will strategise to deliver the brand promise of the company, along with building awareness about the company’s products and services among its customers and stakeholders, with creative renditions across various communication channels.
Commenting on this, HDFC ERGO General Insurance Company president- retail business Parthanil Ghosh said, “Aligned with the regulator’s vision of ‘Insurance for All by 2047’, and riding on the philosophy of ‘Customer First’ HDFC ERGO has embarked upon a paradigm shift from market share to mind share approach. We believe the expertise and experience of BBH will aid us to deliver the brand promise to our customers and help in positioning ourselves as an organisation, which is backed by 20+ years of lineage and has an adaptive approach to leverage technology for integrating innovative processes to provide superior experience to our customers.”
BBH India chief operating officer & MD Himanshu Saxena said, “BBH India is reputed to bring its zag to catapult brands to their next level. As a leading private insurer, HDFC ERGO’s commitment to changing the category paradigm by building unique customer experiences excited us the most. We are super proud to be partnering with this brand in its next journey of growth and transformation.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
