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HDFC Bank Parivartan launches digital campaign #LittleSmilesBigDreams
Mumbai: HDFC Bank through its CSR initiative Parivartan, marked Children’s Day by commemorating its commitment to uplift and empower young minds across India through quality education.
Over the past 10 years, Parivartan has impacted the lives of more than 2.16 crore students, trained more than 20.22 lakh teachers, and supported over 2.87 lakh schools. The Bank unveiled a digital campaign #LittleSmilesBigDreams showcasing the bright young students at schools supported by HDFC Bank Parivartan.
One such inspiring story is from Jamapur, Varanasi district, Kalash and Komal, children of tribal daily wage laborers from Ranchi, Jharkhand, who chose to stay behind during the monsoon migration to continue attending the newly upgraded smart school. Once shy and hesitant, Kalash is now a top-performing student in Class V. Through the collaboration of HDFC Bank Parivartan and Ambuja Cement Foundation, the school now features digital classrooms, modern libraries, science labs, sports facilities, and water coolers. The improved environment has attracted regular attendance from disadvantaged communities, and for the first time, girls outnumber boys among the 148 students.
Looking ahead to 2025, HDFC Bank Parivartan has set clear objectives, as follows:
1) To ensure that 20 lakh students in intervention schools achieve class-appropriate learning levels.
2) To set up smart classes in 3,500 schools, embracing digital education and technology.
3) To provide scholarships to support 25,000 underprivileged students, ensuring access to continued education and a brighter future.
“At HDFC Bank, we believe that education is the cornerstone of a brighter and more equitable future for our communities. Through our CSR initiatives under Parivartan we are doing our part to help transform educational infrastructure, empower individuals, and cultivate resilient communities. We’re invested in building a future where every child can dream big and realise their full potential. This Children’s Day, we reaffirm our commitment to empowering young minds, equipping educators with the skills to inspire, and ensuring the infrastructure is in place for a more inclusive and promising tomorrow,” said HDFC Bank deputy managing director Kaizad M Bharucha.
“Children represent the future of our nation, and we are committed to providing them with the tools they need to thrive. This belief drives us to actively collaborate with government bodies, NGOs, and community organisations to ensure that educational resources and support reach those who need them most. By working in partnership, we harness collective strength to raise the standard of education in government schools, foster an environment that nurtures and supports student learning and paves the way for a brighter future for all,” said HDFC Bank, head, CSR, Nusrat Pathan.
HDFC Bank Parivartan’s educational programs are strategically aligned with the Government’s Sarva Shiksha Abhiyan to enhance the quality of education nationwide. These programs include teacher training, scholarships, career guidance, and infrastructural support, fostering innovation and improving educational quality through remedial classes, learning camps, and specific scholarships for underprivileged children. Parivartan has also introduced smart classrooms in various states, blending technology with conventional learning to create a more engaging and effective educational experience.
Since its inception in 2014, HDFC Bank Parivartan has invested over Rs 5,100 crore in sustainable socio-economic development. Promotion of Education is one of five key focus areas of HDFC Bank’s Parivartan. The other four are Rural Development, Skill Training and Livelihood Enhancement, Healthcare and Hygiene, and Financial Literacy and Inclusion. These pillars are also aligned with the 9 out of 17 United Nations Sustainable Development Goals (SDGs).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
