MAM
Haywards 5000 launches new campaign ‘Hausle ki Goonj’
MUMBAI: SABMiller Group’s Haywards 5000 has launched a new ad campaign ‘Hausle ki Goonj’.
The brand had launched ‘Hausla Buland’ campaign last year with its anthem ‘Har Kadam Haulsa Buland’. The new campaign is now following up on its promise of showcasing stories inspired by people who have resolved to change their circumstances for the better.
It will now be taken nationwide with the anthem being sung in regional languages. Sung by Kailash Kher, the lyrics of the anthem has been written by Javed Akhtar.
The anthem will be taken to 65 cities across India in the states of Punjab, Haryana, Madhya Pradesh, Chattisgarh, Orissa, Maharashtra (ex-Mumbai), Puducherry and Kerala in their respective regional languages. A local singer will travel to these cities and perform the anthem in front of the home crowd. The video of ‘Hausle ki Goonj’ initiative will be then shown among masses in each of these cities.
SABMiller India director marketing Derek Jones said, “The ‘Hausla Buland’ campaign last year created a wave of faith and determination within the common man. We promised that we would bring you more stories that would inspire our audience to face up to life’s challenges with aplomb and here we are with thousands of stories from across the country. We are glad to see so many people are quietly taking these small steps of courage and resolve and have made their lives better. They are real examples of Hausla Buland and this anthem is dedicated to such epitomes of resolve.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
