MAM
Hawaii ties with Walt Disney studios to promote new Disney flick
The Hawaii Visitors and Convention Bureau (HVCB) and The Walt Disney Studios have announced an agreement with multiple opportunities for a global alliance around the release of Disney’s next animated motion picture, Lilo & Stitch.
The marketing deal will support the film’s release in theatres, on video, DVD, and television in the US and internationally, as well as promote Hawaii as a tourist destination. The alliance, the first of its kind in the motion picture industry, promises support for Lilo & Stitch franchise initiatives worldwide, including consumer media, trade support, sweepstakes prizing, online support and premiere. Through the integration of Hawaii with Disney’s synergy divisions, both entities will be able to optimise the relationship in their global marketing efforts, says a company release. HVCB’s agreement with Disney is contingent on funding on a yearly basis and includes the opportunity to work with mutually agreed upon Hawaii partners, the release adds.
A key component of the Disney/HVCB global alliance is its extensive programme on the World Wide Web with Disney Online, including sponsorship of the film’s official “Super Site”. The on-line programme begins with the film’s initial domestic release on 21 June, and continues through all worldwide territories and later extends to its video and DVD release. Other Internet initiatives include creative integration of interactive media on Disney.com and FamilyFun.com, as well as the creation of games, screensavers, downloadable images, and e-mail newsletters. Lilo and Stitch deals with a young girl’s close encounter with the galaxy’s most mischievous extraterrestrial.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
