MAM
Hawaii ties with Walt Disney studios to promote new Disney flick
The Hawaii Visitors and Convention Bureau (HVCB) and The Walt Disney Studios have announced an agreement with multiple opportunities for a global alliance around the release of Disney’s next animated motion picture, Lilo & Stitch.
The marketing deal will support the film’s release in theatres, on video, DVD, and television in the US and internationally, as well as promote Hawaii as a tourist destination. The alliance, the first of its kind in the motion picture industry, promises support for Lilo & Stitch franchise initiatives worldwide, including consumer media, trade support, sweepstakes prizing, online support and premiere. Through the integration of Hawaii with Disney’s synergy divisions, both entities will be able to optimise the relationship in their global marketing efforts, says a company release. HVCB’s agreement with Disney is contingent on funding on a yearly basis and includes the opportunity to work with mutually agreed upon Hawaii partners, the release adds.
A key component of the Disney/HVCB global alliance is its extensive programme on the World Wide Web with Disney Online, including sponsorship of the film’s official “Super Site”. The on-line programme begins with the film’s initial domestic release on 21 June, and continues through all worldwide territories and later extends to its video and DVD release. Other Internet initiatives include creative integration of interactive media on Disney.com and FamilyFun.com, as well as the creation of games, screensavers, downloadable images, and e-mail newsletters. Lilo and Stitch deals with a young girl’s close encounter with the galaxy’s most mischievous extraterrestrial.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
