Ad Campaigns
Havmor’s Cool Gaiz are back
MUMBAI: Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat.
It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on its commitment to authenticity, the first film introduced the ‘Cool Gaiz’, the happy-go-lucky and oftentimes silly duo, who live and breathe ice cream. These fun-loving cows are the biggest endorsers of Havmor’s real milk ice cream who never hold back when it comes to expressing their unconditional love for it.
The Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants than the summer can handle. The animation and overall style is something new for the ice-cream industry and typically ambitious from a brand that has stood out right from its products and flavours to its very stance as a brand.
The 15-second films feature the two Cool Gaiz going about their ice cream-obsessed antics, establishing the message that Havmor has the widest range of variants, and that consumers will never be short of choice this summer.
With the emphasis on variety, the first film tells us how Havmor always sees opportunities to make ice cream using newer ingredients. The cows end up creating numerous variants with every ingredient they can get their hands on – always with real milk.
The second film shows us the variety available in just a single flavour — chocolate. In their own unique way, the cows show us how there’s more than enough to choose from when it comes to Havmor’s range.
Havmor Ice Cream VP of head marketing Chaitanya Rele mentions, “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd — not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realised.”
Creativeland Asia chief creative officer Anu Joseph says, “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk. The first of the series went viral with 12 million views a few months ago, and this time around, we are even more excited.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
