Brands
Havmor & Gujarat Titans launch new campaigns for 2025 season
Mumbai: Havmor Ice Cream has renewed its successful partnership with the Gujarat Titans for the 2025 season. This collaboration, established 24 months ago, reflects the shared values of excellence, passion, and community spirit, aiming to deliver exceptional experiences to cricket fans across India.
As part of the renewed agreement, Havmor and Gujarat Titans will launch several exciting initiatives to engage fans. Known for its innovation in flavours, Havmor will introduce new products alongside creative, cricket-themed campaigns throughout the season. The partnership will celebrate Gujarat’s vibrant spirit while offering unique moments for both brands’ supporters.
Havmor Ice Cream managing director Komal Anand stated, “This partnership has grown into something special, and we are eager to build on the trust and success we’ve achieved. We aim to create unforgettable experiences that reflect our shared love for cricket, the pride of Gujarat, and community.”
Gujarat Titans COO Arvinder Singh stated, “Havmor, as a homegrown brand, has captured the hearts of millions with its innovative offerings. This renewed partnership will undoubtedly enhance the fan experience and elevate excitement throughout the season.”
Both brands are committed to blending the thrill of cricket with the indulgence of Havmor’s creamy ice creams, promising a memorable 2025 season for fans across the country.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
