MAM
Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024
Mumbai: With over 15.8 crore Indians eligible to cast their votes in the ongoing General Elections of the world’s largest democracy, two young creatives of Havas Worldwide India have crafted a groundbreaking campaign, to remind citizens of their democratic rights and responsibilities.
The Power of Print Contest 2024 is run by The Times of India Group in collaboration with the Election Commission of India. Havas Worldwide India’s creative talents, Soham Ghosh, Creative Supervisor (Copy), and Ravinder Kumar, Associate Creative Director, have won the coveted award and will represent the agency at Cannes Lions 2025.
The winning entry, selected from over 560 entries from across the country on the theme ‘I Vote For Sure’, aims to inspire greater voter turnout by highlighting the significance of every individual’s vote.
Unveiled in The Economic Times, Bengaluru edition on April 26, 2024, coinciding with the city’s voting day for the second phase of the 18th Lok Sabha Elections, the winning concept employs a striking visual metaphor. The entire newspaper page has been rendered in purple ink, symbolising the unused electoral ink from the 2019 elections. This innovative approach serves as a hard-hitting reminder of the wasted potential inherent in unmarked fingers and uncast votes. To motivate people from across the country to vote, the campaign will be published in the most important markets of the publication over the next two weeks.
Times of India head of creative strategy, innovation, branded content and trade marketing for BCCL Response Sagnik Ghosh said, “After a tough competition and intense evaluation by the eminent jury, the fifth edition of The Times Power of Print, supported by the Election Commission of India, has its winners. Among the many strong entries, the winning ad stood out for its effective portrayal of the urgency of the issue of low voter turnout and the masterful use of print as a versatile medium, open to innovative possibilities. We hope that this ad is inspiring to the readers and motivates them to exercise their right to vote on D-Day.”
Speaking about the idea, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “At Havas Worldwide India, we truly believe in the power of ideas to drive meaningful change. Soham and Ravinder’s powerful idea exemplifies our commitment to leveraging creativity for social good, empowering citizens to shape the future of our nation.”
Soham Ghosh said, “Our idea stemmed from the low voter count in the last Lok Sabha Elections. The insight was simple yet powerful – if people are not getting their fingers marked with purple ink, then they’re not just wasting the electoral ink, they’re also wasting the power of democracy. So, we suggested printing an entire page of the newspaper using purple ink for people to take notice of the unused electoral ink.”
For Ravinder Kumar, this campaign is much more important than just winning tickets to the Cannes Lions next year. He said, “Going to the Cannes Lions Festival has been a life-long dream but with this newspaper innovation using purple ink, if we can inspire even one person to step out and vote this time, it will be a bigger victory for us.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
