Ad Campaigns
Havas Worldwide India creates brand film for Stashfin
Mumbai: Stashfin, the fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless and efficient manner with a flexible mode of repayment, making it one of the most convenient digital lending platforms.
Created by Havas Worldwide India, the campaign promotes an innovative product that allows customers to get instant funds for a variety of needs, providing them with the ideal financial boost in the easiest and most hassle-free manner.
Stashfin has been dedicatedly working towards the financial inclusion of various customer segments who find it difficult to be accepted by traditional banking systems, with a brand promise of “Nobody in India should be credit-starved.”
The company also assists the under-represented in developing their credit footprint, allowing them to improve their quality of life. Stashfin provides flexible tenures ranging from three to 36 months; quick processes and easy application; instant funds; and the unique proposition of only paying interest on the amount used.
With a quirky approach in the two-film campaign, a witty superhero fumbles and appears to be an antihero, unable to use his superpowers to help those around him. However, the only good he does is introduce others to the all-new Stashfin credit line app, which becomes their superpower as well.
Speaking about the campaign, Stashfin co-founder Shruti Aggarwal said, “Stashfin has always strived to provide a positive customer experience, which is why we focused on every detail of making our product simple to use. With the goal of making Stashfin’s offering available to everyone who needs credit, it is critical that credit be made available to the majority in an effortless way. As Stashfin plays a critical role in fulfilling people’s needs, it is evidently a superhero. With our latest films, we want to show how Stashfin, as a superpower, can help anyone in need.”
“The ever-changing fintech space allows us to tell very interesting stories, and collaborating with a brave brand like Stashfin has been great fun. We are always eager to take on the challenge of portraying the dynamic fintech space as not only exciting but also relatable and aspirational. A bumbling superhero who makes mistakes is a novel concept that communicates the brand’s core concept of quick and easy access to funds. I’m confident that, like our previous collaboration, this one will bear fruit too, with people choosing the brand Stashfin,” added Havas Group India chairman & chief creative officer Bobby Pawar.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
