MAM
Havas walks away with ECB creative and media biz
MUMBAI: Havas Worldwide Duesseldorf combined with Havas Media Frankfurt (MPG) to win the European Central Bank’s creative and media business following a bid called in by the bank in Frankfurt in July 2011.
The agencies have been commissioned to provide a pan-European information campaign for the launch of the second series of euro banknotes in the 17 countries of the European Union that adopted the euro. The pitch was led by Havas Worldwide Europe CEO Andreas Geyr and Havas Worldwide Germany MD business development Europe and COO Christian Claus.
Havas Worldwide will be the lead agency for all communication disciplines including TV, print, outdoor, radio, online advertising, direct marketing, microsites, PR and events while MPG will look after the media budget across Europe.
Geyr commented, “The win of this significant client for Havas Worldwide is another milestone in the agency‘s success story. It also endorses HAVAS’s strategy of making Germany into a European hub alongside France and the UK as well as the power of integrating all disciplines including media planning and buying and digital. We are very proud to have won one of the most important and comprehensive pitches of the year and we very much look forward to working together.”
From now on client operations will be supervised by a pan-European leadership team representing all involved agencies and communication disciplines, consisting of Havas Worldwide Duesseldorf for mass media communication, Havas Worldwide Paris (headed by Julien Carette) for PR/Press and Events, Havas Worldwide Digital for the multilingual microsite and Havas Worldwide Amsterdam for Online Communication.
The team will be headed by Guido Koerfer (director client services) and CCO Felix Glauner and Darren Reynoldson who will supervise the campaign throughout all disciplines.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
