MAM
Havas reveals rebranding plans
MUMBAI: Worldwide communications group Havas chief executive of advertising David Jones has revealed plans to rebrand the agencies under the company as it repositions for an increasingly digital future.
The group‘s new clients for online marketing include Unilever and Sony Playstation.
Jones said that the group will be retiring the 20-year-old Euro RSCG name for Havas’ largest creative network and bringing almost the whole group under the Havas brand.
Euro RSCG was formed in 1991 by the merger of two French agencies Eurocom and RSCG formed in the mid-1970s. The company structure will be consolidated into Havas Advertising and Havas Media. Jones was quoted in the Financial Times, “Within that we will launch Havas Digital as an umbrella brand for digital.”
He further informed that he aimed to take on competitors like WPP and Publicis and create a model that contrasted their structures.
According to FT, Jones said, “The rebranding of Euro RSCG will reinforce the fact that our competitors have hundreds of brands and cultures and CEOs, and ours is an incredibly clear and simple structure. We haven’t got big, old-fashioned ad agencies that just do TV ads and have a separate digital silo.”
Havas Digital will not have its own independent leadership or financial structure. The repositioning will underline Havas‘ more integrated model for providing services for example, by bringing formerly separate media-buying and creative teams into the same buildings in Paris and New York.
Meanwhile, Havas announced its financial results for the year ended 31 December 2011. The group has registered net income of 120 million euros, up 9 per cent from 110 million euros in 2010.
The revenue for the year was recorded at 1.65 billion euros, which is 5.6 per cent more than the revenue for fiscal 2010 at 1.56 billion euros.
The group informed in an official communiqué that its digital and social media grew rapidly and increased their contribution to the company’s overall revenue, as the group pursued its strategy of putting these businesses at the core of all its activities and agencies around the world. Digital and social media made up 23 per cent of the total group‘s revenue.
The geographical revenue break up reveals that Asia-Pacific reported growth of 9.8 per cent for full-year 2011.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
