MAM
Havas promotes Hagen to global tech czar, Seltzer steps up to helm media network
MUMBAI: Havas has announced a double-header of senior appointments, shuffling its data and tech deck to turbocharge its “converged” strategy. Dan Hagen has been promoted to global chief data and technology officer, while Jamie Seltzer steps up to take the reins at Havas Media Network. Think of it as a digital power play, a tech reshuffle.
Hagen, previously the media network’s tech guru, is now tasked with developing Havas’s AI-powered “converged” operating system. He’ll be wielding the digital baton, ensuring the agency’s 23,000 employees are working smarter, not harder. He also will be responsible for “strategic data and tech alignment,” which, in plain English, means making sure all the digital cogs are turning smoothly.
Havas’s CEO and chairman Yannick Bolloré, declared that “data and technology are the cornerstone of our converged global strategy.” He praised Hagen’s “award-winning audience planning platform,” suggesting he’s the man to lead Havas into the digital future.
Seltzer, meanwhile, steps into Hagen’s old shoes at Havas Media Network, charged with developing the “converged media product and roadmap.” She’ll also be overseeing CSA, Havas’s global tech, data, and analytics consultancy arm.
Havas Media Network global CEO Peter Mears said Seltzer has been “critical” in ensuring the agency is “data-led and outcome driven.”
Both Hagen and Seltzer bring a wealth of experience to their new roles, with over 20 years in the data and tech trenches. They’re tasked with ensuring Havas stays ahead of the curve in an increasingly digital world, where clients are demanding “future-forward” agency partners.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
