Account
Havas Media wins integrated media mandate for Domino’s Pizza
NEW DELHI: Havas Media has bagged the integrated media duties for Domino’s Pizza operated by Jubilant FoodWorks Ltd. The account has been assigned after multi-agency pitches and participation from leading networks.
The mandate won by Havas Media includes both offline and digital media duties.
Jubilant FoodWorks Ltd CEO & whole-time director Pratik Pota said, “We are glad to have Havas Media on board as our media partner. We are confident that their expertise, market understanding and integrated offering will help us in driving the next phase of transformation and growth for Domino’s. We look forward to a long and fruitful partnership.”
Havas Group India CEO Rana Barua said, “We are absolutely delighted to partner with a prestigious brand as Domino’s Pizza, which is one of the most loved pizza brands in the world. And looking forward to playing an integral role in charting out the next phase of growth. Whilst, the food and beverage industry as a whole has gone through extremely challenging times during the past few months during the pandemic, we are confident we will be able to contribute to the brand’s growth with our holistic village model and integrated offering.”
Havas Media Group India CEO Mohit Joshi said, “This win is a testament to our continued efforts of scaling our operations further in India and the expertise we bring to our clients. At Havas Media, we invest in media that matters and drive media experience that connects a client with their target audience. This unique data-driven and content powered approach is the bedrock of all our strategies. With this mandate, we look forward to further strengthening Domino’s Pizzas’ meaningful journey and adding an esteemed brand to our stellar list of existing clients."
The business will be handled out of the agency’s Gurgaon office led by managing partner – north & west Uday Mohan.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
