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Havas Media Network India wins integrated media mandate of Muthoot FinCorp
Mumbai: Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate. Havas Media’s Bengaluru operations, which has been witnessing significant expansion over the years, will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.
With a shared vision of excellence and a commitment to making financial inclusion accessible, this partnership promises to resonate deeply with diverse audiences nationwide. Leveraging Havas Media Network India’s strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns.
Muthoot FinCorp’s latest campaign ‘Book My Gold Loan’, featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign introduces an innovative service where customers can book a Gold Loan instantly, anytime, from anywhere with just a missed call.
Harnessing the power of Muthoot FinCorp’s branch network and the convenience of obtaining a Gold Loan From Home, this multilingual and multi-platform campaign ensures the message resonates with diverse audiences, overcoming language and platform barriers.
“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector,” said Muthoot FinCorp Ltd CEO Shaji Varghese.
In addition to the Book My Gold Loan service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.
Commenting on the win, Havas Media Network India CEO Mohit Joshi said, “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
