Account
Havas Media Network India retains realme biz
Mumbai: Havas Media Network India, the specialized media arm of Havas India, has successfully retained realme’s integrated media mandate, encompassing both traditional and digital duties. This account retention comes following a competitive multi-agency pitch, further reinforcing the strong partnership between Havas Media Network India and the dynamic smartphone brand, realme.
Having been associated with realme as its media partner since 2021, Havas Media Network India showcased its prowess in devising futuristic strategies that aligned seamlessly with realme’s vision of maintaining a robust brand presence, capturing a significant market share, and driving business growth. The media mandate will continue to rest with Havas Media’s Gurgaon office, which has consistently proven its ability to deliver innovative and effective media campaigns led by Havas Media India president – North Roopali Sharma. This retention highlights Havas’ commitment to supporting realme in achieving its growth objectives and consolidating its position as a strong and established brand in the market.
realme India chief marketing officer Tao said “Havas Media Network India’s approach and strategic vision, resonated perfectly with our brand’s goals. The decision to continue our partnership is a testament to our confidence in Havas Media Network India’s future-ready capabilities and our lasting association. We look forward to continuing our successful collaboration and achieving greater heights for realme in the highly competitive smartphone market of the county.”
Havas Media Network India CEO Mohit Joshi said, “I am happy to see that our efforts and deep understanding of realme’s business have been recognized through the successful retention of their integrated media mandate. This achievement reaffirms our team’s capabilities in delivering meaningful solutions in media communication strategy. I am pleased to continue our association with realme and remain committed to supporting their growth trajectory.”
Havas Media India managing director Uday Mohan stated, “I want to emphasize our team’s unwavering dedication to crafting breakthrough media campaigns enabling realme to connect with their audience in the most innovative ways possible. This renewed collaboration also opens up exciting new opportunities for both sides to achieve even greater success together. We are excited to embark on this phase of the journey and continue pushing boundaries in our pursuit of excellence.”
As the collaboration between Havas Media Network India and realme continues, both teams are set to usher in groundbreaking and market-relevant media strategies that push the boundaries of creativity and drive unparalleled brand success.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
