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Havas Media India awarded integrated media duties of Assetz
MUMBAI: Havas Media India has won the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bangalore office.
Assetz Property Group CEO Ben Salmon said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.”
“Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together”, added Assetz Property Group COO Mallanna Sasalu.
Speaking on the appointment, Havas Media Group India and south Asia CEO Anita Nayyar said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.”
“Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand”, explained Havas Media India MD Mohit Joshi.
Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duty of XOLO mobile.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
