MAM
Havas Media Group wins LG Electronics’ media mandates
MUMBAI: Havas Media Group will oversee LG Electronic‘s media business in over 60 countries. Managed under its Arena brand, the group will oversee LG
 |
|
Havas Media Group CEO Alfonso Rodés
|
Electronics‘ media business in over 60 countries. The announcement follows the unveiling of LG‘s new corporate identity last week.
On the account win, Havas Media Group global MD Dominique Delport said, “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG‘s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our meaningful brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the group creates a strong foundation from which to build this important partnership.”
 |
|
Havas Media Group global MD Dominique Delport
|
Arena will continue to be managed by Havas Media Group‘s executive committee, led by Havas Media Group CEO Alfonso Rodés and its global managing director Dominique Delport.
“We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG,” said LG Electronics EVP and global marketing officer Ki-wan Kim.
 |
|
LG Electronics EVP and global marketing officer Ki-wan Kim
|
Kim added “With Havas as our media partner, I‘m optimistic that we‘ll be able to engage consumers in meaningful ways that make them smile.”
This announcement follows on from the latest phase of Havas‘s integration strategy as it moves to create the most simplified and agile media group in the industry.
“This is another large global win for the Havas Media Group and demonstrates the success of our recent ‘digital and data‘ integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility”, added Havas Media Group CEO Alfonso Rodés.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
