MAM
Havas Media Group makes two senior level appointments
MUMBAI: In a bid to further strengthen its team in the West, Havas Media Group has made a couple of senior level appointments.
Kunal Jamuar has re-joined the group as Havas Media, West & South managing partner. He was earlier with the group as executive director – West and is back in the country following a stint handing the West and Central African markets as mediaReach OMD chief planning officer.
Besides Jamuar, the group has also appointed Chanchal Shaktawat as vice president planning – West.
Speaking on the appointments, Havas Media Group India & South Asia CEO Anita Nayyar said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations, which I’m sure they will successfully achieve.”
Havas Media Group India managing director Mohit Joshi added, “It’s homecoming for Kunal. He is a great leader and an even greater human being. Am very sure he will steer our operations to newer heights of success. Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”
“It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations,” said Jamuar.
“Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” signed off Shaktawat.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
